Breaking Down Nike's First-Quarter Earnings

Breaking Down Nike's First-Quarter Earnings

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The transcript discusses Nike's financial performance, highlighting revenue driven by promotions in North America and a significant inventory buildup. It explores the causes of inventory issues, including spillover from previous orders and new orders. The discussion shifts to international markets, noting strong performance in India and Asia Pacific, while China faces challenges due to COVID-19. The focus then moves to Nike's digital strategy, emphasizing direct-to-consumer sales for better brand control and profitability.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary driver of Nike's revenue beat in North America?

Increased online sales

Expansion into new markets

Promotions and discounts

New product launches

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the high inventory level a concern for Nike?

It means there is a shortage of products

It shows that sales are not increasing proportionally

It suggests overproduction

It indicates a lack of new orders

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region showed a 5% year-over-year growth for Nike?

Asia Pacific outside of China

South America

Europe

North America

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus for Nike to improve its performance in the second half of the year?

Gaining market share in China

Expanding into new European markets

Increasing promotions in North America

Launching new product lines

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage does Nike gain from its digital and direct-to-consumer strategy?

Lower production costs

More control over the brand

Faster shipping times

Increased physical store presence