AmEx CEO Looks to Millennials and Gen Zs for Growth

The video discusses American Express (Amex) as an aspirational brand, focusing on its appeal across generations, including Gen Z and millennials. It highlights Amex's digital acquisition strategies and the shift from exclusivity to a broader appeal. The video also explores the concept of luxury versus aspiration and Amex's buy now, pay later strategy, emphasizing transparency and consumer choice.

What is a key aspect of the American Express brand that appeals to both Gen Z and millennials?

• Low interest rates

• Aspirational value

• Cashback offers

• Exclusive events

How does American Express primarily acquire new members?

• Through telemarketing

• By offering free gifts

• Via digital channels

• Through physical branches

What is the 'member get member' program?

• A customer feedback initiative

• A referral program

• A loyalty points system

• A discount offer

What is the unique feature of the Pay Planet service by American Express?

• It is exclusive to Gen Z users

• It allows post-purchase payment decisions

• It is available only for luxury purchases

• It offers zero interest rates

How does American Express ensure transparency in its Pay Planet service?

• By offering a fixed interest rate

• By providing detailed cost breakdowns

• By limiting the number of installments

• By offering a money-back guarantee