The 'Swiftonomics' of Taylor Swift ahead of new album

The video discusses Taylor Swift's strong connection with her fans, known as Swifties, and her latest album, The Tortured Poets Department. Marketing expert Marcus Collins highlights Swift's unique fan relationships, which feel personal due to her use of clues and Easter eggs. The video also covers the economic impact of Swift's tour, with fans spending significantly and boosting local economies. The US Travel Association estimates a $10 billion impact from her tour. The video concludes with expectations for the next chapter in Swift's career.

What is the name of Taylor Swift's latest album mentioned in the video?

• For the Culture

• Era's Tour

• The Swift Saga

• The Tortured Poets Department

According to Marcus Collins, what makes Taylor Swift's relationship with her fans unique?

• Her frequent album releases

• Her use of social media

• Her personal and engaging interactions

• Her collaborations with other artists

What is one way Taylor Swift engages her fans, as mentioned by Marcus Collins?

• Releasing exclusive merchandise

• Hosting live Q&A sessions

• Offering free concert tickets

• Dropping clues and Easter eggs

How much did Swifties reportedly spend per Era's tour show in 2023?

• $800

• $1300

• $500

• $2000

What was the estimated total economic impact of Taylor Swift's tour according to the US Travel Association?

• $5 billion

• $20 billion

• $15 billion

• $10 billion