Closing Ratio

The video discusses the role of sales within marketing, focusing on the concept of a closing ratio. A closing ratio measures a salesperson's effectiveness by calculating the percentage of sales pitches that result in actual sales. The video explains how closing deals positively impact the closing ratio, while unsuccessful pitches decrease it. The closing ratio serves as a metric for evaluating sales performance and effectiveness in selling products.

What is one way to measure how effective a salesperson is?

• By the number of calls made

• Through the closing ratio

• Through customer feedback

• By the number of meetings attended

What does a closing ratio assess?

• The number of products sold

• The number of new customers acquired

• The percentage of sales pitches that result in a sale

• The total revenue generated

Which of the following best describes a closing ratio?

• A measure of sales efficiency

• A measure of product quality

• A measure of customer satisfaction

• A measure of marketing effectiveness

What happens to the closing ratio if a sales pitch does not result in a sale?

• It remains the same

• It increases

• It decreases

• It doubles

How does closing a deal affect the closing ratio?

• It resets the ratio

• It has no effect

• It decreases the ratio

• It increases the ratio