Guy Kawasaki on Self-Publishing, Wearables and Apple Car

The video discusses the significance of self publishing, highlighting its democratizing effect on the publishing industry. It examines the impact on traditional publishers and the role of Amazon in facilitating self publishing with higher royalties and faster market entry. The conversation extends to self publishing in video and music, comparing Amazon's and Apple's innovation. The potential of the Apple Watch and future hardware innovations are explored, along with speculation on Apple's entry into the electric car market.

How has self-publishing changed the landscape of the publishing industry?

• It has democratized the publishing process.

• It has made publishing more expensive.

• It has made publishing more exclusive.

• It has increased the power of traditional publishers.

What is a major challenge for authors in self-publishing?

• Designing the book cover.

• Writing the book.

• Marketing their book.

• Finding a good editor.

What advantage does Amazon offer to self-published authors?

• Higher control over the product.

• Slower publishing times.

• Lower royalties.

• Less responsibility for marketing.

What is a potential benefit of Amazon's self-publishing model for video?

• It limits the distribution of videos.

• It democratizes the video production process.

• It makes video production more expensive.

• It requires large movie studios for success.

What is a key feature desired in a revised MacBook Pro?

• A non-Retina Display.

• A two terabyte SSD.

• A dual-core chip.

• A smaller screen size.

What is a major concern with the current version of the Apple Watch?

• Its size.

• Its battery life.

• Its color options.

• Its price.

What is a potential challenge for Apple in entering the car market?

• Competition from Tesla and other manufacturers.

• Lack of experience in technology.

• High production costs.

• Limited consumer interest in electric cars.