WPP’s Sorrell Says Amazon Will Be Major Bidder in Content

The transcript discusses the competitive landscape of content rights, highlighting major bidders like Amazon, Google, and Facebook. It explores how these tech giants are investing in content creation, challenging traditional media companies. The discussion also touches on Amazon's impact on market capitalization and its growing advertising platform, despite being smaller than Facebook and Google. The potential regulation of tech companies as utilities is also mentioned.

Which companies are mentioned as major bidders in the content rights market?

• Apple, Samsung, and Sony

• Netflix, Hulu, and Disney

• Microsoft, IBM, and Oracle

• Amazon, Google, and Facebook

How does Amazon's content investment compare to Netflix?

• Amazon invests less per hour than Netflix

• Amazon and Netflix invest the same per hour

• Amazon does not invest in content

• Amazon invests more per hour than Netflix

What is a key advantage of Amazon's business model in content investment?

• It relies solely on advertising revenue

• It has a broader business plan beyond advertising and subscriptions

• It focuses only on sports content

• It avoids any form of content investment

What potential regulatory challenge is mentioned for Facebook and Google?

• Being forced to merge with Amazon

• Being classified as entertainment companies

• Being regulated as utilities

• Being banned from content creation

What percentage of US product searches are initiated on Amazon?

• 70%

• 55%

• 40%

• 25%