Esprit CEO on Asia Comeback

The video discusses the transformation of a company through teamwork, communication, and a global network. It highlights the company's history, restructuring efforts, and strategic shifts to achieve sustainable growth. The focus is on improving supply chains, adapting to inflation, and expanding in Asia. The company aims to differentiate itself from competitors by targeting a younger demographic and leveraging ecommerce. Financial stability and aggressive growth plans are emphasized, with no immediate need for external funding.

What is one of the key components of the company's 'secret sauce' for success?

• Innovative marketing strategies

• Teamwork and communication

• High-quality product design

• Exclusive partnerships

What was a major change in the company's strategy over the past 20 years?

• Reducing the number of physical stores

• Expanding into the food industry

• Focusing on regional markets

• Adopting a fast fashion model

How has the company improved its supply chain?

• By focusing solely on local suppliers

• By consolidating and reducing costs

• By increasing the number of suppliers

• By outsourcing to multiple regions

What new product labels has the company introduced?

• Seasonal and classic labels

• Eco-friendly and luxury labels

• Black label and white label

• Premium and budget labels

What is the company's approach to expanding its physical presence?

• Building stores only in Europe

• Focusing on e-commerce and pop-up stores

• Opening large flagship stores in every city

• Partnering with local brands for store openings

How does the company view its competition in the fashion industry?

• It focuses on undercutting prices

• It directly competes with H&M and Zara

• It aims to be the first in its niche

• It collaborates with competitors

What is the company's strategy for funding its expansion?

• Using its strong capital base

• Issuing new shares

• Taking on bank loans

• Seeking external investors