Growth Hacking

The video tutorial discusses the importance of business growth and introduces growth hacking as a marketing strategy. Growth hacking focuses on rapid business expansion through non-traditional methods, emphasizing lead capitalization and long-term customer retention. Techniques such as viral marketing and social media marketing are highlighted as cost-effective ways to reach a large audience quickly.

What is the primary focus of growth hacking?

• Traditional advertising methods

• Efficient and rapid business expansion

• Increasing product prices

• Reducing employee count

Which of the following is NOT a characteristic of growth hacking?

• Long-term customer retention

• Lead capitalization

• High-cost marketing campaigns

• Non-traditional user engagement methods

What is the ultimate goal when identifying a potential customer in growth hacking?

• To gather their personal data

• To turn them into an actual customer

• To offer them discounts

• To provide them with free samples

Which marketing strategy is mentioned as a way to reach a large audience quickly?

• Viral marketing

• Billboard advertising

• Television commercials

• Print advertising

What is one benefit of using social media marketing in growth hacking?

• It is very expensive

• It reaches a small audience

• It allows for quick and cost-effective reach

• It requires a large team