Push Notification

The video tutorial explains the role of communication in marketing, focusing on push notifications as a method to reach potential customers. It defines push notifications as unsolicited pop-up ads or messages sent by app publishers to mobile devices. The tutorial highlights that these notifications are primarily aimed at mobile device heavy users, who are more likely to engage with such content.

What is one of the main responsibilities mentioned in the video?

• Creating mobile apps

• Sending push notifications

• Designing websites

• Developing software

How is a push notification described in the video?

• A phone call

• A text message

• An unsolicited pop-up ad or message

• A scheduled email

Who issues push notifications according to the video?

• App publishers

• Internet service providers

• Phone manufacturers

• Mobile device users

What is the primary target audience for push notifications?

• Tablet users

• People who rarely use their phones

• Mobile device heavy users

• Desktop computer users

Why are mobile device heavy users targeted with push notifications?

• They are most likely to be reached

• They are less likely to have apps

• They prefer emails

• They are more likely to ignore them