Selling Trust through Building Relationships

The video tutorial emphasizes the importance of trust in selling. It explains that trust is built by offering free value, allowing potential customers to know and like you. This trust leads to initial and repeated sales. The process involves identifying those who need your product and ensuring they trust you enough to make a purchase. The cycle starts with giving away something for free and ends with gaining trust, which results in continuous sales. The tutorial concludes by questioning how one is selling their trust today.

Why is it important to give away things for free according to the speaker?

• To build trust quickly

• To increase product value

• To attract competitors

• To reduce inventory

What is the first step in selling trust as mentioned in the video?

• Offering discounts

• Identifying potential customers

• Creating advertisements

• Building a website

According to the speaker, what is necessary for people to buy from you?

• A high-quality product

• A strong marketing campaign

• A large social media following

• Trust in you

What does the speaker say happens once trust is established?

• You need to offer more free items

• Customers will buy from you repeatedly

• You should change your strategy

• Sales will decrease

What does the speaker describe as a cycle in the sales process?

• Starting with discounts and ending with profits

• Starting with advertisements and ending with sales

• Beginning with free offerings and ending with trust

• Launching a product and ending with feedback