Why Was the 80s the Golden Age for Sugary Cereals?

The video explores the evolution of breakfast cereal marketing, focusing on the 1980s as a golden age for sugary cereals. It discusses the origins of Kellogg's Cornflakes, the post-WWII marketing strategies, and the impact of deregulation in the 1980s. The rise of licensed cereal brands and their marketing tactics are highlighted, along with the decline in cereal sales and the revival of sugary recipes in recent years.

What was a key feature of cereal marketing in the 1980s?

• Emphasis on organic ingredients

• Focus on adult consumers

• Use of licensed characters

• Low sugar content

Who was responsible for bringing cereal into the mainstream?

• Dr. John Harvey Kellogg

• CW Post

• Will Kellogg

• Tony the Tiger

What change did Will Kellogg make to the original cornflakes recipe?

• Removed fiber

• Added sugar

• Added salt

• Added vitamins

Which cereal brand was the first to use animated cartoon characters in its commercials?

• Golden Crisp

• Frosted Flakes

• Cheerios

• Rice Krispies

What was the primary objective of the Action For Children's Television foundation?

• Create new cereal mascots

• Promote sugary cereals

• Increase cereal sales

• Replace violent cartoons with educational programming

What was a significant result of Ronald Reagan's deregulation policies?

• Ban on cartoon characters in ads

• Increase in educational programming

• Decrease in cereal sales

• Surge in kid-focused marketing

Which company capitalized on licensing existing characters for cereal marketing in the 1980s?

• Quaker Oats

• Kellogg's

• Ralston Purina

• General Mills

What trend did General Mills end after purchasing Ralston Purina's cereal division?

• Focus on adult consumers

• Use of artificial ingredients

• Licensing of existing characters

• Addition of sugar to cereals

What strategy did cereal companies adopt in the 1990s to address health concerns?

• Increased sugar content

• Added vitamins and minerals

• More cartoon characters

• Larger cereal boxes

What did General Mills do in 2020 to attract customers?

• Removed all sugar

• Returned to 1980s recipes

• Introduced new cereal flavors

• Focused on adult consumers