Why Was the 80s the Golden Age for Sugary Cereals?

Why Was the 80s the Golden Age for Sugary Cereals?

Assessment

Interactive Video

History

11th Grade - University

Hard

Created by

Quizizz Content

FREE Resource

The video explores the evolution of breakfast cereal marketing, focusing on the 1980s as a golden age for sugary cereals. It discusses the origins of Kellogg's Cornflakes, the post-WWII marketing strategies, and the impact of deregulation in the 1980s. The rise of licensed cereal brands and their marketing tactics are highlighted, along with the decline in cereal sales and the revival of sugary recipes in recent years.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key feature of cereal marketing in the 1980s?

Emphasis on organic ingredients

Focus on adult consumers

Use of licensed characters

Low sugar content

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was responsible for bringing cereal into the mainstream?

Dr. John Harvey Kellogg

CW Post

Will Kellogg

Tony the Tiger

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change did Will Kellogg make to the original cornflakes recipe?

Removed fiber

Added sugar

Added salt

Added vitamins

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which cereal brand was the first to use animated cartoon characters in its commercials?

Golden Crisp

Frosted Flakes

Cheerios

Rice Krispies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary objective of the Action For Children's Television foundation?

Create new cereal mascots

Promote sugary cereals

Increase cereal sales

Replace violent cartoons with educational programming

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant result of Ronald Reagan's deregulation policies?

Ban on cartoon characters in ads

Increase in educational programming

Decrease in cereal sales

Surge in kid-focused marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company capitalized on licensing existing characters for cereal marketing in the 1980s?

Quaker Oats

Kellogg's

Ralston Purina

General Mills

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