Why Was the 80s the Golden Age for Sugary Cereals?

The video explores the evolution of breakfast cereal marketing, focusing on the 1980s as a golden age for sugary cereals. It discusses the origins of Kellogg's Cornflakes, the post-WWII marketing strategies, and the impact of deregulation in the 1980s. The rise of licensed cereal brands and their marketing tactics are highlighted, along with the decline in cereal sales and the revival of sugary recipes in recent years.

What role did animated characters play in cereal marketing during the 1980s?

How did the introduction of cereal mascots affect children's cereal sales?

What was the response of advertisers to the growing concern over children's health in the 90s?

What strategies did General Mills employ to win back lost customers in 2020?