The Sad History of McDonald's Happy Meal

The video explores the history and evolution of McDonald's Happy Meal, from its creation by Dona Yoli in Guatemala to its US debut and subsequent global success. It highlights the marketing strategies, media tie-ins, and challenges faced, including safety concerns and criticism over targeting children. McDonald's adaptations to address these issues, such as reducing plastic use and altering meal contents, are also discussed.

In what ways did McDonald's adapt its marketing strategy for the Happy Meal over the years?

What role did media tie-ins play in the evolution of the Happy Meal?

What was the public's reaction to the Happy Meal's toy offerings in the late 1990s?

How has the perception of McDonald's targeting children changed in recent years?