Markus Mutz: How supply chain transparency can help the planet

The video discusses the lack of transparency in consumer products and introduces OpenSC, a company aiming to use technology to create transparency and traceability in supply chains. It explains the processes of verifying sustainability claims, tracing products, and sharing information with consumers. The video also explores the future role of algorithms in helping consumers make informed decisions based on their values.

What is the main issue highlighted in the introduction regarding consumer products?

• Overabundance of information

• High cost of consumer goods

• Lack of variety in products

• Lack of transparency in product origins

What is a significant challenge in making informed consumer choices?

• High product prices

• Lack of product variety

• Complexity of technology

• Insufficient information availability

What is the primary goal of the company OpenSC?

• To eliminate the use of technology in supply chains

• To increase the variety of seafood available

• To create transparency and traceability in supply chains

• To reduce the cost of consumer goods

Which organization partnered with OpenSC to enhance supply chain transparency?

• Environmental Protection Agency

• United Nations

• Greenpeace

• World Wildlife Fund (WWF)

How does OpenSC verify sustainability claims?

• By manually inspecting each product

• By using consumer feedback

• By utilizing GPS data and machine learning

• By relying on government reports

What is the purpose of using GPS data in verifying sustainability claims?

• To track consumer locations

• To monitor weather patterns

• To calculate shipping costs

• To ensure fishing occurs in sustainable areas

What technology is used to maintain the identity of products in the supply chain?

• RFID tags and QR codes

• Manual labeling

• Barcodes

• Consumer reviews

What is the function of a QR code in the supply chain process?

• To calculate product weight

• To link to verified product information

• To track employee performance

• To provide discounts to consumers

What role do algorithms play in consumer purchasing decisions according to the final section?

• They replace human decision-making entirely

• They limit the choices available to consumers

• They make decisions based on consumer values

• They increase the cost of products

How might future purchasing decisions be influenced according to the video?

• By eliminating technology from the process

• By using algorithms that consider consumer values

• By increasing product variety

• By reducing product prices