The Science of Online Advertising: How Your Preferences Are Tracked

The video explores how online advertisers use sophisticated techniques to target ads based on user behavior and preferences. It highlights Virginie's experience with targeted ads, explains the role of cookies in tracking online activity, and discusses how email content is analyzed for personalized advertising. The video also introduces emerging technologies like facial emotion recognition, which could further refine ad targeting by analyzing users' real-time reactions.

What is the primary method used by advertisers to understand consumer preferences online?

• Surveys and feedback forms

• Targeted advertisements based on browsing history

• Randomized advertisements

• Direct phone calls to consumers

How do cookies help advertisers in targeting ads?

• By sending emails to users

• By tracking users' browsing activities across different sites

• By storing users' personal information directly

• By displaying pop-up ads

What happens when you mention a city in your email according to the video?

• You are subscribed to a travel newsletter

• You get flight or train ticket offers for that city

• You receive a weather update for that city

• You receive advertisements for local events

What is the role of recommendation models in online advertising?

• To create a virtual profile based on users' activities

• To randomly select ads for users

• To block unwanted advertisements

• To enhance website loading speed

What new technology is being developed to analyze users' emotions?

• Voice recognition software

• Facial recognition software using webcams

• Text analysis tools

• Gesture tracking devices

How does the facial recognition software determine emotions?

• By tracking movements of facial points

• By reading users' thoughts

• By analyzing the tone of voice

• By monitoring heart rate

What assurance is given regarding the use of facial recognition technology?

• Websites will ask for user consent before using webcams

• The technology will not be used for advertising

• Users can opt-out anytime without consent

• The data will be stored locally on users' devices