Adding Value to Your Newsletter: Stop the Fluff

The video discusses the importance of adding value to newsletters. It questions whether recipients would pay for the content, suggesting that if the answer is no, the newsletter lacks value. The speaker advises focusing on solving core customer problems to add immense value. A test is proposed: offer a special report for $1 to gauge interest. If there's no engagement, the content is deemed ineffective. The video concludes with a call to stop sending spam-like newsletters.

Why does the speaker believe most newsletters are not effective?

• They are sent too frequently.

• They do not add significant value.

• They are too long.

• They are too expensive.

What is the key to adding immense value to a newsletter according to the speaker?

• Solving the core problems of customers

• Offering discounts

• Sending it more frequently

• Including more images

What should you do if your newsletter is considered 'fluff'?

• Make it longer

• Add more images

• Send it anyway

• Do not send it

What method does the speaker suggest to test the value of a newsletter?

• Increasing the frequency of newsletters

• Adding more graphics

• Offering a special report for a small fee

• Conducting a survey

What indicates that a newsletter might be considered spam?

• High engagement on social media

• Positive feedback

• Low click-through rates and no willingness to pay

• High open rates