Consumer Decision Making Process

The video tutorial explains the consumer decision-making process, crucial for marketers to understand. It covers the steps of need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Each step is essential for understanding consumer behavior and making effective marketing decisions.

What is the first step in the consumer decision-making process?

• Information search

• Need recognition

• Evaluation of alternatives

• Post-purchase evaluation

During the information search phase, what might a consumer do if they are unfamiliar with the available solutions?

• Conduct extensive research

• Evaluate alternatives

• Purchase immediately

• Make a quick decision

What does the evaluation of alternatives involve?

• Making a purchase

• Searching for information

• Comparing different options

• Identifying a need

What is the primary focus of the post-purchase evaluation step?

• Assessing satisfaction with the purchase

• Searching for product information

• Recognizing a need

• Deciding which product to buy

What positive behavior might result from a satisfactory post-purchase evaluation?

• Returning the product

• Word of mouth promotion

• Avoiding future purchases

• Conducting more research