Consumer Decision Making Process

Consumer Decision Making Process

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video tutorial explains the consumer decision-making process, crucial for marketers to understand. It covers the steps of need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Each step is essential for understanding consumer behavior and making effective marketing decisions.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the consumer decision-making process?

Information search

Need recognition

Evaluation of alternatives

Post-purchase evaluation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During the information search phase, what might a consumer do if they are unfamiliar with the available solutions?

Conduct extensive research

Evaluate alternatives

Purchase immediately

Make a quick decision

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the evaluation of alternatives involve?

Making a purchase

Searching for information

Comparing different options

Identifying a need

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of the post-purchase evaluation step?

Assessing satisfaction with the purchase

Searching for product information

Recognizing a need

Deciding which product to buy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What positive behavior might result from a satisfactory post-purchase evaluation?

Returning the product

Word of mouth promotion

Avoiding future purchases

Conducting more research

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?