Twitter CFO Says Advertiser Sentiment Remains Strong

Twitter CFO Says Advertiser Sentiment Remains Strong

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Twitter's growth in daily active users (DAU) and the impact of product improvements on user engagement. It addresses revenue challenges due to seasonality and product issues, and outlines remediation efforts to enhance user experience and maintain advertiser trust. The company engages with regulators on data privacy and communicates with advertisers about platform benefits and use cases. Product improvements, such as topics and interests, are highlighted, along with policy updates in light of upcoming elections.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage growth in Twitter's daily active users (DAU) this quarter?

30%

25%

17%

10%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What were the two main issues affecting Twitter's revenue in the discussed quarter?

Unexpected seasonality and product-related issues

Increased competition and high operational costs

High advertising costs and low user growth

Decreased user engagement and regulatory fines

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter plan to address the product-related issues that impacted revenue?

By reducing advertising costs

By improving user settings and communication

By increasing user engagement through promotions

By launching new features

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter's approach to maintaining trust with users and advertisers regarding data privacy?

Reducing data collection

Constantly updating privacy policies and clear communication

Increasing advertising frequency

Ignoring regulatory guidelines

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Twitter's advertising revenue perform in the third quarter?

It remained the same as the previous quarter

It decreased by 5%

It doubled compared to the previous year

It grew by 9% year over year

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key use cases for advertisers on Twitter?

Launching new products or services

Conducting market research

Providing customer support

Recruiting new employees

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter's strategy for improving user experience as they approach the 2020 election?

Increasing the number of ads shown

Enhancing privacy controls and policy enforcement

Reducing the number of active users

Focusing solely on U.S. elections