Twitter Adds 5 Million Users, Tops 2Q Sales Estimates

The video discusses Twitter's strategy of focusing on monetizable daily active users and user engagement rather than competing with larger platforms like Facebook on audience size. It highlights the importance of engagement metrics for advertisers and investors. The video also examines Twitter's geographical performance, particularly in Japan and the US, and concludes with Twitter's market position as a platform with highly engaged users and a desirable demographic for advertisers.

What is the primary focus for Twitter to attract advertisers?

• Number of retweets

• Number of followers

• Total number of tweets

• Monetizable daily active users

How does Twitter try to compete with larger platforms like Facebook?

• By reducing advertising costs

• By focusing on user engagement

• By expanding globally

• By increasing the number of tweets

What was a significant factor for Twitter's performance in Japan last year?

• Favorable user engagement numbers

• Increased number of tweets

• More celebrity endorsements

• Higher advertising revenue

Why is the US market crucial for Twitter?

• It generates the most revenue per user

• It has the highest number of tweets

• It is the headquarters of Twitter

• It has the most users

What distinguishes Twitter's advertising platform from others like Google or Facebook?

• Larger user base

• More diverse content

• Higher engagement levels

• Lower advertising costs