Twitter Needs to 'Lose Some Weight,' EMarketer Analyst Says

The transcript discusses Twitter's current challenges and strategies. Advertisers are returning, but user metrics like monthly active users are declining. Twitter is focusing on daily active users, which are crucial for engagement and advertising. The platform is redefining itself as a real-time news source rather than a large social network. Despite a smaller user base, Twitter is successfully monetizing through targeted advertising, offering unique real-time engagement that competitors lack.

What is Twitter's strategy to improve user health on the platform?

• Partnering with other social media platforms

• Increasing the number of monthly active users

• Removing spam accounts and focusing on daily active users

• Launching new advertising products

Why is the daily active user (DAU) metric important for Twitter?

• It shows the total number of users on the platform

• It helps in predicting future revenue

• It indicates the level of user engagement and is crucial for advertisers

• It is used to compare with other social media platforms

What challenge did Twitter face with its daily active users in the recent quarter?

• DAU remained constant

• DAU growth was higher than expected

• DAU surpassed monthly active users

• DAU growth went into single digits

How does Twitter differentiate itself from platforms like Facebook and Instagram?

• By having a larger user base

• By focusing on real-time news and engagement

• By offering more advertising options

• By providing better privacy features

What is Twitter's approach towards its user base size?

• Accepting its current size and focusing on monetization

• Merging with other social media platforms

• Reducing the number of users to increase exclusivity

• Aiming to reach a billion users