Twitter Needs to 'Lose Some Weight,' EMarketer Analyst Says

Twitter Needs to 'Lose Some Weight,' EMarketer Analyst Says

Assessment

Interactive Video

Business, Performing Arts, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Twitter's current challenges and strategies. Advertisers are returning, but user metrics like monthly active users are declining. Twitter is focusing on daily active users, which are crucial for engagement and advertising. The platform is redefining itself as a real-time news source rather than a large social network. Despite a smaller user base, Twitter is successfully monetizing through targeted advertising, offering unique real-time engagement that competitors lack.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter's strategy to improve user health on the platform?

Partnering with other social media platforms

Increasing the number of monthly active users

Removing spam accounts and focusing on daily active users

Launching new advertising products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the daily active user (DAU) metric important for Twitter?

It shows the total number of users on the platform

It helps in predicting future revenue

It indicates the level of user engagement and is crucial for advertisers

It is used to compare with other social media platforms

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge did Twitter face with its daily active users in the recent quarter?

DAU remained constant

DAU growth was higher than expected

DAU surpassed monthly active users

DAU growth went into single digits

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter differentiate itself from platforms like Facebook and Instagram?

By having a larger user base

By focusing on real-time news and engagement

By offering more advertising options

By providing better privacy features

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter's approach towards its user base size?

Accepting its current size and focusing on monetization

Merging with other social media platforms

Reducing the number of users to increase exclusivity

Aiming to reach a billion users