Snap to Release Slate of Original Shows as It Chases Instagram

The transcript discusses Snap's strategy to expand its original programming to attract a younger audience and increase ad revenue. Despite launching new shows, Snap faces challenges in user engagement and competition from platforms like Facebook and Instagram. The company aims to return to its roots of fast communication, but struggles with monetization. CEO Evan Spiegel's leadership and vision are under scrutiny as Snap navigates these challenges.

What is the primary focus of Snap's new content strategy?

• Creating long-form documentaries

• In-house production of mobile-first shows

• Horizontal video formats

• Partnering with traditional TV networks

Why is Snap's messaging platform challenging to monetize?

• It is only available in select regions

• It is not as popular as other platforms

• It lacks user engagement

• Messaging historically generates less revenue

Which platforms are competitors to Snap in the content space?

• YouTube and TikTok

• Facebook, Instagram, Netflix, and Amazon Prime

• Twitter and LinkedIn

• Spotify and Apple Music

What recent trend has caused concern for Snap's growth potential?

• Increase in daily users

• Expansion into new markets

• Decline in daily users

• Rise in advertising revenue

What is the code name for Snap's redesign that has faced criticism?

• Panther

• Leopard

• Jaguar

• Cheetah

What aspect of Evan Spiegel's leadership has been questioned?

• His marketing strategies

• His technical expertise

• His communication style

• His financial management skills

What must Snap demonstrate to regain investor confidence?

• Effective execution and strategic direction

• Higher stock prices

• More partnerships with TV networks

• Increased user engagement