Golden State Warriors’ Kevin Durant on Thirty Five Media and The Durant Company

Kevin Durant and Rich Kleiman discuss their journey from sports to business, focusing on their partnership, brand strategy, and the influence of Silicon Valley. They share insights on evolving business models, the importance of authentic branding, and future plans for 35 Media. The conversation highlights the shift in athlete branding and the opportunities in tech and innovation.

What was Kevin Durant's initial focus before he started thinking about business opportunities?

• Music

• Real Estate

• Basketball

• Technology

In what year did Kevin Durant sign with Roc Nation?

• 2016

• 2017

• 2015

• 2013

What did Kevin Durant realize about his career after getting injured?

• He needed to focus on his health

• He should change teams

• He should explore interests beyond basketball

• He wanted to retire

What was Rich Kleiman's profession before becoming a sports agent?

• Tech Entrepreneur

• Music Executive

• Fashion Designer

• Basketball Coach

How did Rich Kleiman and Kevin Durant's partnership begin?

• Through a sports agency

• During a business conference

• At a basketball game

• Through a mutual friend in the music industry

According to the discussion, what is the essence of a brand for Kevin Durant and Rich Kleiman?

• Maximizing endorsements

• Following traditional marketing strategies

• Being around good people and authenticity

• Focusing solely on sports

What change did Kevin Durant make regarding his endorsements?

• Switched to a different agency

• Reduced them to focus on meaningful partnerships

• Stopped all endorsements

• Increased them to 20

What is one of the future plans for 35 Media and the Durant Company?

• Launching a new sports league

• Opening a sports academy

• Creating a media studio

• Developing a tech startup

What is a key factor in the business strategy of 35 Media?

• Entering the fashion industry

• Acquiring sports teams

• Focus on content creation

• Rapid expansion

What advice does Kevin Durant give to other athletes about entering the business world?

• Avoid business ventures

• Rely solely on agents

• Network and learn from others

• Focus only on sports