Bruin Sports CEO Pyne on NBA Accelerator Program, NFL Playoff Ratings

Bruin Sports CEO Pyne on NBA Accelerator Program, NFL Playoff Ratings

Assessment

Interactive Video

Business, Physical Ed

University

Hard

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The video discusses innovative financial strategies by NBA players, such as using contracts as collateral for bonds, and the NBA's review of this practice. It highlights the NBA Players Union's accelerator program to help players invest in businesses, emphasizing the role of venture capital. The diversification of athlete income through investments and endorsements is explored, with examples like LeBron James and Kevin Durant. The video also covers the NFL's ratings recovery and the impact of media changes on sports viewership.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are social and digital media impacting athletes' opportunities today?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What lessons did the NFL learn from the 2016 election regarding viewership?

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