Engelbert on Ecosystem of the WNBA & Collective-Bargaining Agreement

The video discusses the challenges and growth potential of the WNBA, comparing it to the NBA's historical development. It highlights the economic model issues, the need for increased viewership, and the importance of sponsorships. The collective bargaining agreement is a significant achievement, providing better pay and benefits for players, including maternity and child care support. The video also emphasizes the need for career development opportunities for players post-retirement.

What strategies are being implemented to increase the visibility and revenue of the WNBA?

In what ways does the WNBA aim to support its players beyond just compensation?