Aphria CEO Interested in CannTrust's Pot Assets

The video discusses Aphria's financial turnaround, overcoming past challenges, and future growth plans. It highlights the importance of profitability, strategic focus, and governance in the cannabis industry. The speaker emphasizes building trust with consumers and investors, and outlines Aphria's leadership and future prospects.

What was a key factor in Aphria's shift from a loss to a profit?

• Increased marketing efforts

• Focus on business processes and personnel changes

• Acquisition of new companies

• Reduction in product prices

What significant change did Aphria undergo to remove the 'black cloud'?

• Closed down unprofitable facilities

• Launched a new product line

• Replaced the entire board of directors

• Implemented a new management team and expanded internationally

What is Aphria's forecasted sales growth for 2020?

• $400 million to $800 million

• $200 million to $500 million

• $300 million to $600 million

• $200 million to $700 million

Why is profitability emphasized in the cannabis industry according to the transcript?

• To compete with pharmaceutical companies

• To ensure long-term sustainability and shareholder satisfaction

• To reduce operational costs

• To attract more investors

What is a key strategy for Aphria's growth mentioned in the transcript?

• Expanding into the pharmaceutical market

• Focusing solely on the Canadian market

• Building strong brands and increasing distribution

• Reducing workforce to cut costs

What was a major issue faced by CanTrust that affected the industry?

• High employee turnover

• Regulatory compliance issues

• Excessive marketing expenses

• Lack of product innovation

What is crucial for maintaining consumer trust in the cannabis industry?

• Aggressive advertising campaigns

• Offering the lowest prices

• Ensuring product quality and transparency

• Having a large variety of products