Smucker to 'Refine Portfolio' in Slim-Down Push: CEO

Smucker to 'Refine Portfolio' in Slim-Down Push: CEO

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses JM Smucker's strategic business changes, focusing on portfolio refinement and growth in key categories like pet food and coffee. The pandemic has shifted consumer behavior towards online shopping, prompting the company to explore direct-to-consumer approaches. Despite divesting from the natural balance pet food brand, JM Smucker remains committed to leading in pet snacks and cat food. The company has managed supply chain challenges effectively, with significant investments in production facilities to meet rising demand for products like Uncrustables.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for JM Smucker's recent divestitures?

To increase their product range

To reduce operational costs

To refine their portfolio and focus on growth areas

To expand into new markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the pandemic influenced consumer behavior according to the transcript?

Shift towards online shopping for food products

Decrease in overall consumer spending

More consumption of luxury goods

Increased preference for in-store shopping

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did JM Smucker decide to divest from the premium pet food business?

They were exiting the pet food market entirely

The brand was not profitable enough

The market for pet food was declining

They wanted to focus on cat food only

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What segment within the pet food category is JM Smucker focusing on?

Pet snacks and cat food

Pet grooming products

Exotic pet food

Premium dog food

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge is highlighted in the final section regarding Uncrustables?

Declining consumer interest

Supply chain issues

Lack of marketing

Competition from other brands

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is JM Smucker addressing the increased demand for Uncrustables?

By discontinuing the product

By building a new facility

By reducing production

By outsourcing production

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's strategy to manage supply chain challenges during COVID-19?

Outsourcing supply chain management

Investing in new equipment and facilities

Increasing prices

Reducing product variety