Outlook in China Looks Strong for 2017, Maserati CEO Says

Outlook in China Looks Strong for 2017, Maserati CEO Says

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Maserati's strong sales growth in China, driven by young consumers seeking unique experiences. Despite potential economic slowdowns, Maserati remains optimistic, focusing on expanding its dealer network and leveraging its Italian heritage and Ferrari engines. The US market shows positive trends, while Europe faces political risks. Maserati adapts to these challenges, maintaining its focus on quality and brand differentiation.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Maserati's global sales is the Levante SUV expected to represent?

60-65%

45-50%

20-25%

10-15%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Maserati view the potential economic slowdown in China?

As a major threat to their sales

As a minor challenge that requires more effort

As a reason to exit the market

As an opportunity to innovate

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the average age of a Maserati buyer in China?

54 years old

44 years old

24 years old

34 years old

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many Maserati dealers are expected in China by the end of 2017?

50

60

70

75

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What differentiates Maserati from other premium brands according to the transcript?

Their affordable pricing

Their Italian heritage and Ferrari engines

Their focus on electric vehicles

Their extensive dealership network

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current state of the US market for Maserati?

Sales down by 50%

Sales up over 50%

Stable sales

Declining sales

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Maserati plan to handle political risks in Europe?

By adapting and remaining flexible

By reducing their presence in Europe

By focusing solely on the US market

By lobbying for policy changes