Is It Time for Pay-TV Subscribers to Cut the Cord?

Is It Time for Pay-TV Subscribers to Cut the Cord?

Assessment

Interactive Video

Business, Performing Arts, Other

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the trend of cord cutting and its impact on traditional cable companies. Despite new services like HBO and CBS offering standalone options, the shift away from cable is gradual. The pay TV landscape is evolving with creative bundling and minimal subscriber loss. The video also examines the potential of ala carte models and the AT&T-DIRECTV merger, highlighting the ongoing role of cable in providing internet and the importance of live events like sports.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main argument against the perception that cord-cutting is rapidly increasing?

Most people prefer watching TV on their phones.

Less than 1% of homes have actually canceled cable.

Streaming services are too expensive.

Cable companies are offering free subscriptions.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant trend in the pay TV landscape?

Subscribers are moving to alternative providers like Verizon FiOS.

Cable companies are increasing their prices.

There is a complete shift to free online content.

People are watching more TV on their laptops.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are networks responding to the rise of streaming services?

By eliminating all cable subscriptions.

By considering price adjustments and focusing on binge-watching.

By offering more free content.

By reducing the number of channels.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might the ala carte model not be feasible soon?

It is too expensive for consumers.

It is not supported by any network.

It requires too much technology.

People end up wanting a bundle of channels.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic move is AT&T making to expand its services?

Offering free internet access.

Expanding wireless bandwidth and reaching more households.

Reducing the number of TV channels.

Focusing solely on satellite TV.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential future scenario for TV consumption?

A return to only broadcast TV.

A gradual transition away from traditional cable.

Complete elimination of TV screens.

An increase in cable subscription prices.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in the continued viability of satellite TV?

The popularity of small screen devices.

The availability of free internet.

The decline of streaming services.

The demand for live sports and events.