Skechers CEO: How We Plan to Compete With Nike and Adidas

The video discusses the brand's strategy to maintain revenue growth in a challenging consumer environment. It highlights the company's diverse product lines, including athletic and brown footwear, and its global presence with 1,500 stores. The performance division is expected to exceed a billion dollars in sales, competing with major brands like Nike and Adidas. The retail strategy includes opening new stores and expanding into international markets, with a focus on comfort and innovation. The company aims to be a leading global family brand, emphasizing comfort and catering to a wide range of consumers.

What is Skechers' approach to maintaining revenue growth in a challenging consumer environment?

• Expanding into unrelated industries

• Reducing their global presence

• Continuing their current strategy as a family brand

• Focusing on high-end luxury products

How does Skechers plan to compete with major athletic brands like Nike and Adidas?

• By exiting the athletic market

• By reducing their product range

• By expanding their performance division

• By focusing solely on casual footwear

Why is Skechers opening their own retail stores?

• To exit the wholesale market

• To focus only on online sales

• To reduce costs associated with third-party retailers

• To showcase their entire product line

What impact did the bankruptcy of Sports Authority have on Skechers?

• It had little impact due to limited business with them

• It significantly reduced their sales

• It forced them to close several stores

• It led to a major strategic overhaul

What is a key focus for Skechers in their international market expansion?

• Luxury branding

• Comfort and fit

• Exclusive partnerships with local brands

• Reducing their global footprint

How does Skechers handle foreign exchange challenges?

• By adjusting prices after currency changes

• By only operating in countries with stable currencies

• By ignoring currency fluctuations

• By using a fixed exchange rate for all transactions

Which market is Skechers not currently in due to import difficulties?

• India

• South Africa

• Argentina

• Brazil