Skechers CEO: How We Plan to Compete With Nike and Adidas

The video discusses the brand's strategy to maintain revenue growth in a challenging consumer environment. It highlights the company's diverse product lines, including athletic and brown footwear, and its global presence with 1,500 stores. The performance division is expected to exceed a billion dollars in sales, competing with major brands like Nike and Adidas. The retail strategy includes opening new stores and expanding into international markets, with a focus on comfort and innovation. The company aims to be a leading global family brand, emphasizing comfort and catering to a wide range of consumers.

What strategies does Skechers employ to maintain revenue growth?

How does Skechers differentiate itself in the athletic footwear market?

In what ways does Skechers plan to expand its retail presence?

What is the significance of the international market for Skechers?

How does Skechers address the challenges posed by foreign exchange fluctuations?

What are the key demographics that Skechers targets with its products?

What role does comfort play in Skechers' product offerings?