Skechers Is a Marketing Company in Footwear Business: CEO

The transcript discusses Skechers' market position, competition with Nike, and its strategy focusing on lifestyle and comfort footwear. It highlights the role of celebrity endorsements, lessons learned from LA Gear, and Skechers' international expansion. The company is portrayed as a marketing-driven entity with innovative products like light-up shoes for kids.

What factors contribute to the complexity of shoe production according to the text?

What percentage of Skechers' sales are attributed to children's shoes?

How does the speaker describe Skechers in relation to its competitors like Nike?

What lessons did the speaker learn from the experience with LA Gear that they apply to Skechers?

What marketing strategies does Skechers employ to compete in the footwear market?

How does the speaker view the role of celebrity endorsements in Skechers' marketing?

What innovative features are included in the new Skechers shoe for kids?