Fertik: Fabric Holds the Key to Twitters Future Success

The video discusses the next big thing in technology, focusing on Twitter's new developer tool, Fabric, and its potential impact on the app ecosystem. It explores the role of wearable technology in health and the importance of digital strategy for businesses. The speaker also introduces a book on turning big data into revenue.

What is Twitter's new technology initiative aimed at developers called?

• Weave

• Loom

• Fabric

• Thread

What is a potential benefit of wearable technology discussed in the video?

• Better gaming experiences

• Enhanced personalized health

• Improved social media engagement

• Faster internet speeds

What is a major challenge for wearable devices in providing health data?

• FDA approval requirements

• High production costs

• Lack of consumer interest

• Limited battery life

Why is having a Chief Digital Officer seen as a negative sign for a company?

• It implies outdated marketing strategies

• It suggests poor financial management

• It shows over-reliance on technology

• It indicates a lack of digital integration

What is the key to success for companies in the digital age according to the video?

• Reducing workforce

• Investing in traditional advertising

• Expanding physical stores

• Integrating digital strategies

Which company is mentioned as successfully transitioning to the digital age?

• Ford

• IBM

• Apple

• Microsoft

What is the focus of the new book mentioned in the video?

• Developing mobile apps

• Turning big data into revenue

• Creating viral content

• Social media marketing