Should Advertisers Become Activists?

The video discusses the response of advertisers, particularly Budweiser, to the NFL's domestic violence scandal. It highlights the challenges advertisers face in balancing reactions, the risks of partnering with athletes, and the NFL's responsibility to address the issue. The discussion also covers potential impacts on advertising strategies and the importance of a zero-tolerance policy.

What is the main challenge advertisers face when responding to scandals like the NFL's domestic violence issue?

• Choosing the right social media platform

• Balancing between overreacting and underreacting

• Deciding whether to increase their advertising budget

• Finding new athletes to sponsor

Why is the relationship between advertisers and the NFL described as symbiotic?

• Because the NFL sponsors the advertisers

• Because both parties benefit financially from each other

• Because advertisers control the NFL's policies

• Because they share the same audience

What is a significant risk for advertisers when partnering with individual athletes?

• Athletes' unpredictable behavior can harm the brand

• Athletes might demand higher pay

• Athletes might retire early

• Athletes might switch to another sport

What proactive measure is suggested for the NFL to address domestic violence issues?

• Hiring more coaches

• Reducing the number of games

• Implementing a zero tolerance policy

• Increasing player salaries

How might the NFL's handling of domestic violence issues affect its reputation?

• It could improve player performance

• It could result in more sponsorship deals

• It could damage the league's credibility

• It could lead to increased ticket sales

What change in advertising strategy is suggested for the Super Bowl in light of the NFL scandal?

• Using more celebrity endorsements

• Avoiding the objectification of women

• Increasing the number of ads

• Focusing on humor-based ads

What is the potential impact on NFL ratings if the league fails to address domestic violence issues effectively?

• Ratings could decrease

• Ratings could remain stable

• Ratings could fluctuate unpredictably

• Ratings could increase