Former Zynga President Becomes CEO of Match Group

Former Zynga President Becomes CEO of Match Group

Assessment

Interactive Video

Business, Health Sciences, Biology

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the transition of a leader from the gaming industry to online dating, highlighting the similarities and differences in business strategies. It explores the resilience of online dating during economic volatility, noting that users are likely to continue using these services despite inflation. The video analyzes market share dynamics, with Bumble gaining ground against competitors like Tinder and eHarmony. It also covers monetization strategies, emphasizing premium models and user conversion. Finally, it identifies risks such as geographic reopening disparities and demographic differences.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key reasons the new CEO's transition is expected to be smooth?

The new CEO has no prior experience in the industry.

The company is struggling financially.

The company is undergoing a major turnaround.

The outgoing CEO will remain as an advisor.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is online dating considered largely recession-proof according to the transcript?

Dating apps are the cheapest form of entertainment.

Dating apps are unaffected by inflation.

People stop using dating apps during economic downturns.

Users continue to use and pay for dating apps despite economic challenges.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which dating app is gaining market share from Plenty of Fish and eHarmony?

Tinder

Bumble

Hinge

Match

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which app is identified as the market leader in the United States?

Bumble

eHarmony

Hinge

Tinder

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant factor contributing to the conversion rate of eHarmony and Match?

They offer the most features.

They have a higher conversion rate due to older users with more savings.

They target a younger demographic.

They are free to use.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the risks mentioned for the online dating sector?

Inflation has no impact on dating apps.

Geographic reopening rates vary, affecting growth.

All demographics are the same.

All dating apps are equally popular.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are dating apps diversifying their revenue streams beyond subscriptions?

By eliminating ads.

By reducing prices.

By introducing a la carte features.

By offering free services.