Mazda North America CEO on Chip Shortage, Electrification

The transcript discusses the impact of the chip shortage on the automotive industry, particularly Mazda. It covers Mazda's strategy for electric vehicles, including the introduction of the MX-30 and future plans for electrification. The discussion also touches on production plans in Japan and Alabama, the revival of the rotary engine for electric vehicles, and the future of Mazda's vehicle lineup, including potential electrification of the Miata.

What is one of the main challenges Mazda faces due to the chip shortage?

• Higher costs of raw materials

• Increased demand for electric vehicles

• Delayed production and inventory recovery

• Lack of skilled labor

Why has Mazda been slower to transition to electric vehicles compared to some competitors?

• Insufficient government incentives

• Lack of consumer demand for electric vehicles

• Limited technological expertise

• High production costs

Where will the MX-30 primarily be manufactured?

• Germany

• Japan

• California, USA

• Alabama, USA

What is a significant challenge in sourcing materials for electric vehicles?

• Rising prices of raw materials

• Insufficient labor force

• Lack of available technology

• Environmental regulations

What is the expected impact of the new factory in Alabama on employment?

• It will have minimal impact on local employment

• It will reduce the need for skilled labor

• It will primarily employ temporary workers

• It will create over 4,000 jobs

How is Mazda planning to use the Rotary engine in its electric vehicles?

• As a traditional internal combustion engine

• As a primary power source

• As a lightweight, compact generator

• As a backup power system

What is Mazda's plan for the electrification of its vehicle lineup by 2030?

• No specific plans for electrification

• Electric vehicles will make up 50% of the lineup

• Only hybrid models will be available

• All vehicles will have some form of electrification