BMW's Robertson Says Electric Cars Are Long-Term Trend

The video discusses BMW's push towards electrification following the German diesel crisis, highlighting the introduction of electric models like the I3 and I8. It covers BMW's sales targets, strategy for electric powertrains, and maintaining margins. The role of diesel engines in the market is examined, noting their continued importance in Europe and Asia. The transition to electric powertrains is explored, including investment and cost strategies. Finally, BMW's unique strategy and differentiation from other German automakers are discussed.

What has been the trend in the number of electric models brought to the market by BMW over the last few years?

How does BMW plan to meet its CO2 emissions targets in 2021?

What is the significance of the diesel engine in BMW's vehicle lineup, particularly in Europe?

What are the key technologies that make new diesel engines cleaner?

How is BMW's approach to engine manufacturing contributing to its overall powertrain strategy?