Ducati Fuels Record Sales Despite Supply Chain Challenges

The transcript discusses Ducati's record sales and market achievements, highlighting the success of new motorcycle models and technology features. It covers market positioning, customer demographics, and the importance of product development and accessibility. The discussion also touches on bicycle sales, supply chain challenges, dealership network strategies, and future goals, with a focus on economic considerations and market growth.

What was a significant achievement for Ducati in North America last year?

• Launching a new electric bike

• Becoming the number one market worldwide

• Opening a new factory

• Winning a racing championship

Which motorcycle model was highlighted as a major success for Ducati?

• Streetfighter V4

• Multistrada V4

• Panigale V2

• Diavel 1260

What is a key factor in Ducati's strategy to maintain high margins?

• Introducing advanced technology

• Reducing production costs

• Expanding into new markets

• Increasing advertising

What challenge does Ducati face in attracting younger riders?

• Intimidating engine sizes

• Lack of brand awareness

• High motorcycle prices

• Limited model variety

What was a major reason for the surge in bicycle sales during the pandemic?

• New bicycle technology

• Desire for outdoor activities

• Increased urban commuting

• Government subsidies

What has been a significant challenge for the bicycle industry recently?

• Component supply issues

• Increased competition

• Lack of consumer interest

• High import tariffs

How has consumer behavior changed in response to supply chain issues?

• Increased demand for luxury goods

• Preference for pre-owned products

• Switching to alternative brands

• Placing deposits before purchase

What strategy has Ducati implemented to adapt to supply chain challenges?

• Outsourcing manufacturing

• Reducing production

• Increasing inventory

• Prioritizing pre-sold bikes

What is one of Ducati's main goals for 2022?

• Launching a new electric car

• Reducing motorcycle prices

• Achieving record market share

• Opening new dealerships in Europe

How does Ducati plan to ensure continued growth beyond 2022?

• By cutting costs

• By expanding into new markets

• By reinvesting in the market

• By increasing production speed