Ducati's 2020 Lineup to Include Electric Bikes: Jason Chinnock, CEO of Ducati North America

Ducati is expanding its product line to include electric bicycles and new motorcycle models, targeting both existing and new customers. The company sees opportunities in the growing popularity of mountain biking and changing demographics. In the US, Ducati aims to attract consumers with premium products, despite different market dynamics compared to Europe. The company is also focusing on smaller bikes to attract younger riders, while navigating trade barriers and tariffs that currently do not impact their North American operations.

What is one reason Ducati is expanding into electric bicycles?

• To focus solely on electric vehicles

• To compete with ski resorts

• To replace their motorcycle line

• To cater to the growing mountain biking trend

How does Ducati plan to attract new customers to its brand?

• By introducing premium electric bicycles

• By offering discounts on motorcycles

• By launching a new line of cars

• By reducing the price of existing products

What is a key difference between the motorcycle markets in North America and Europe?

• North America focuses on motorcycles for entertainment

• Europe has no interest in electric bicycles

• North America uses motorcycles mainly for transportation

• Europe has a declining motorcycle market

What is Ducati's approach to attracting younger customers?

• Reducing the number of bike models

• Offering larger bikes with more features

• Focusing on luxury cars

• Introducing smaller bikes with lower profit margins

Why is Ducati not significantly affected by tariffs in North America?

• They have stopped exporting to North America

• Their products fall into categories not impacted by tariffs

• They import all products from Europe

• They manufacture all products locally