Ducati Unleashes $80K 1299 Superleggera

The video discusses the Ducati 1299 Superleggera, highlighting its lightweight design and high horsepower. It explores market demand, consumer interest, and the introduction of new models like the Scrambler Cafe Racer. Ducati's strategy focuses on expanding market reach through safety and technology. Reflections on the brand's journey and future plans are also shared.

Who are the typical buyers of the Ducati 1299 Superleggera?

What unique experience does owning a Ducati 1299 Superleggera provide to its owners?

How has Ducati diversified its motorcycle lineup over the past 10-15 years?