Ducati North America CEO Sees Market Share Gains in 2018

The video discusses the US motorcycle market, highlighting the dominance of a single brand, likely Harley-Davidson, which affects the entire industry. A premium brand is positioning itself to attract new riders by offering sporty and youthful options. Although specific forecasts are not provided, the brand anticipates growth in market share and sales, driven by new product launches like a super bike. The excitement around the new V4 motorcycle, derived from Moto GP racing, is expected to boost demand due to its advanced technology and safety features.

What role does product innovation play in increasing market share for motorcycle manufacturers?

How does the new V4 motorcycle relate to Ducati's racing heritage and its impact on consumer experience?