Ducati Expands Brand to Luxury Beyond Superbikes

The transcript discusses Ducati's strategy to expand into new markets and models, including enduro motorcycles and local production in growing markets like Asia. It highlights partnerships with Lamborghini and Audi for technological advancements and marketing. Ducati is also focusing on attracting new rider demographics, especially women, and emphasizes the importance of racing in its marketing strategy.

What is Ducati's strategy for expanding into new motorcycle markets?

How has Ducati adapted its production strategy in response to growing markets?

What role does the partnership with Lamborghini and Audi play in Ducati's growth strategy?

In what ways does Ducati leverage technology from local companies in North America?

What characteristics of Ducati's brand appeal to new riders?

How is Ducati addressing the growing segment of women motorcyclists?

What is the significance of racing in Ducati's marketing strategy?