VW CEO Herbert Diess on Ducati Ownership

The transcript discusses the speaker's affinity for an Italian brand, Ducati, highlighting its naturally aspirated 4-cylinder engine and brand value. The speaker shares their background in the motorbike industry, particularly with BMW, and acknowledges Ducati's strong market position. The conversation shifts to potential growth strategies and ownership considerations for Ducati, emphasizing the need for synergies and exploring new ownership if necessary.

What is the significance of Ducati's brand value in the motorcycle industry?

How does the speaker's background in motorbikes influence their perspective on Ducati?

What challenges does the speaker identify regarding synergies between Ducati and other vehicle types?

What are the potential growth opportunities for Ducati mentioned in the text?

What is the speaker's opinion on the future ownership of Ducati?