Chinnock: Ducati Canada Market Share Double That of U.S.

The video discusses the differences between cars and motorcycles in North America, highlighting motorcycles as entertainment. Ducati's brand strategy focuses on emotional connection and performance, appealing to high-end buyers. The Canadian market's seasonality affects sales, but Ducati maintains strong market share. Technological advancements in motorcycles, such as safety features and connectivity, are explored, emphasizing Ducati's innovation.

What unique characteristics of the Canadian market were mentioned in relation to motorcycle ownership?

How does the seasonality of the Canadian market affect Ducati's marketing strategies?

In what ways does Ducati utilize technology to enhance the riding experience?