Video Is Twitter's Major Revenue-Generating Ad Format

The video discusses Twitter's growth, particularly in Asia, highlighting trends like video consumption and live streaming. It covers India's market dynamics, monetization strategies, and partnerships. Future trends and focus areas for 2018 are explored, including programmatic advertising and Twitter Lite. Challenges like fake accounts and safety measures are also addressed.

What was a key factor in the company's return to growth globally?

• Expansion into South America

• New product launches in the US

• Significant contributions from Asia

• Increased advertising in Europe

Which market is highlighted as one of the fastest growing for the company?

• Brazil

• India

• Australia

• Germany

What is a major driver for video consumption in Asia?

• Older generations

• Government policies

• Millennial audiences

• Traditional media

What type of advertising is the company experimenting with in 2018?

• Billboard advertising

• Radio advertising

• Print advertising

• Programmatic advertising

What is a key focus for the company in 2018?

• Reducing workforce

• Developing new hardware

• Bringing more premium content

• Expanding into Africa

How is the company addressing the issue of fake accounts?

• By partnering with other social media platforms

• By ignoring the issue

• By increasing account creation

• Through human and AI intervention

What is a major challenge for the company in the short term?

• Hiring more staff

• Expanding office locations

• Partnerships around video

• Developing new software