What is the potential future role of Facebook and Google in the advertising industry?
Group Nine Media CEO Ben Lerer Says TV Is Not Dead

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
They will merge with traditional TV networks.
They will exit the advertising industry.
They will become major players in television advertising.
They will focus solely on social media.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the current state of the TV business according to the discussion?
It is rapidly declining.
It is healthier than expected.
It is unaffected by digital trends.
It has completely transitioned to digital.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which company is used as an example of a healthy TV business facing challenges?
NBC
HBO
CBS
ESPN
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What trend is highlighted in the media industry regarding company strategies?
Consolidation and mergers
Reduction in content production
Expansion into new markets
Focus on print media
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the speculation about the future role of platforms like Google and Facebook?
They will stop monetizing content.
They will merge with each other.
They will become content owners.
They will focus on hardware development.
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