Janet Yang on Investing in Film and Entertainment

The transcript discusses the evolution of movie distribution from theaters to streaming, highlighting the impact of the pandemic and the rebalance between theatrical releases and streaming. It addresses industry challenges, the role of the Academy, and the importance of storytelling. The text also explores the diversity and innovation brought by streaming, opportunities for new entrants, and the economic impact of the film industry in California. It concludes with a focus on the Oscars, viewership trends, and the need for new metrics to measure influence.

How has the pandemic influenced movie theater attendance?

• It has had no impact on theater attendance.

• It has led to a selective return to theaters for certain movies.

• It has permanently decreased attendance.

• It has increased attendance for all movies.

What is one way streaming platforms have contributed to diversity in storytelling?

• By limiting content to specific genres.

• By reducing the number of international films.

• By taking creative risks that traditional studios avoided.

• By focusing only on local markets.

What is a key difference in marketing strategies between streaming platforms and traditional studios?

• Streaming platforms rely heavily on billboards.

• Traditional studios use social media exclusively.

• Streaming platforms focus on global reach without traditional ads.

• Traditional studios avoid TV advertisements.

What is the goal of the new promotional regulations in the film industry?

• To increase the cost of promotions.

• To ensure fair promotion opportunities regardless of budget.

• To limit the number of films released annually.

• To focus only on digital marketing.

How does the film industry in California compare to other countries in terms of government support?

• It receives less government funding compared to many other countries.

• It receives similar levels of government funding.

• It receives more government funding than any other country.

• It does not require any government support.

What is a major concern for the film industry related to current strikes?

• They may disrupt production and affect the economy.

• They have no impact on production.

• They are beneficial for increasing content diversity.

• They only affect international markets.

What change is suggested for measuring the influence of the Oscars?

• Eliminating viewership metrics altogether.

• Considering viewership beyond the live event.

• Focusing solely on live viewership ratings.

• Only counting international viewers.