How Champion Became the New 'It' Brand

How Champion Became the New 'It' Brand

Assessment

Interactive Video

Business, Arts

University

Hard

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Champion has experienced a resurgence, reaching $1.4 billion in sales. The brand's appeal to teenagers is driven by a 90s retro vibe, strategic partnerships with brands like Supreme, and influencer marketing involving celebrities like the Kardashians and Chance the Rapper. Champion's retail strategy includes high-end placements and city-specific products. Owned by Hanes, Champion is focusing on social media and marketing to sustain growth.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has contributed to Champion's resurgence in popularity among teenagers?

Exclusive online sales

Its new product designs

Lower prices compared to competitors

The retro 90s vibe and social media influence

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role do influencers play in Champion's marketing strategy?

They handle customer service

They design new products

They manage Champion's retail stores

They promote the brand on social media

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand is mentioned as a key partner that helped elevate Champion's status?

Adidas

Nike

Puma

Supreme

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change did Champion make in its retail strategy?

Opened more stores in rural areas

Moved from Target to high-end stores like Neiman Marcus

Started selling exclusively online

Reduced the number of physical stores

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Champion's Instagram following changed since 2016?

It decreased significantly

It remained the same

It grew from 1 million to 10 million followers

It grew from 200,000 to 6 million followers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major trend that Champion capitalized on for its revival?

Formal wear

Minimalist fashion

Eco-friendly materials

Streetwear and retro fashion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who owns Champion and supports its growth?

Under Armour

Nike

Adidas

Hanes