Bloom Nutrition Expands Its Retail Presence

The transcript discusses the journey of building Bloom Nutrition, starting with workout supplements and expanding into energy drinks. It highlights the challenges faced, the strategic use of social media, particularly TikTok, and the importance of influencer marketing. The company scaled production and distribution through partnerships, and it plans to expand its product line further. The focus remains on leveraging digital presence to disrupt traditional markets.

What was a significant change in brand building mentioned in the video?

• The introduction of social media

• The decline of print media

• The increase in radio commercials

• The rise of television advertising

Who is the co-founder of Bloom Nutrition?

• John Doe

• Jane Smith

• Michael Johnson

• Mari Llewellyn

What strategy did Bloom Nutrition use to promote their brand?

• Traditional TV commercials

• In-house influencer agency

• Billboard advertising

• Radio spots

Which platform did Bloom Nutrition shift their influencer marketing to in 2021-2022?

• LinkedIn

• Pinterest

• TikTok

• Facebook

What new product category did Bloom Nutrition expand into?

• Organic snacks

• Sports equipment

• Energy drinks

• Vegan meals

Which company did Bloom Nutrition partner with for distribution?

• Coca-Cola

• Nestle

• Keurig Dr. Pepper

• PepsiCo

What future product line is Bloom Nutrition considering?

• Clothing

• Pet food

• Baby food

• Home appliances