Marketing - What is Influencer Marketing

The video discusses the challenges of managing publicity and introduces influencer marketing as a tool to manage it. Influencer marketing involves using social media personalities with large followings to endorse products, which can enhance brand image and expand reach. By affiliating with influencers, brands can influence public perception and tap into larger audiences, effectively managing the conversation about their brand.

Why is it important to consider the image of an influencer when associating with them?

In what ways can a brand manage the conversation about itself through influencer marketing?