Weve Imported Black Friday Into Europe: Galloway

Weve Imported Black Friday Into Europe: Galloway

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the shift in consumer shopping habits, highlighting the decline of traditional shopping events like Cyber Monday due to increased online research and global shopping events. It emphasizes the importance of a strong digital presence for retailers, as digital interactions now influence a significant portion of purchases. The retail landscape is shifting towards a multi-channel approach, with traditional stores adapting to online sales. Security concerns, particularly credit card fraud, pose a threat to consumer confidence, but advancements in technology aim to address these issues.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason for the decline in the significance of Cyber Monday?

The term 'Cyber' is outdated.

People prefer shopping in physical stores.

Cyber Monday offers are not attractive.

E-commerce is no longer popular.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does a retailer's website impact consumer behavior?

It is less important than physical store displays.

It only affects online sales, not in-store purchases.

It serves as a digital storefront influencing impressions.

It has no impact on consumer decisions.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the impact of digital interactions on retail?

They are less important than traditional advertising.

They have no significant impact.

They only affect online sales.

They influence both online and in-store sales.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the predicted trend for Amazon in the next 12 months?

Amazon will focus solely on online sales.

Amazon will merge with another retailer.

Amazon will open physical stores.

Amazon will stop selling electronics.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current trend in consumer shopping behavior?

Consumers are avoiding online research.

Consumers are making quick, informed purchases.

Consumers are visiting stores more frequently.

Consumers are spending less time shopping online.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major threat to retail over the next 12 to 24 months?

Decreasing online sales.

Increasing store visits.

Credit card fraud.

Lack of new technology.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What technological solution is mentioned to combat credit card fraud?

Blockchain technology.

Voice recognition software.

Thumbprint technology.

Facial recognition technology.